When the Higginson Family set out to bring their diverse group of companies under one cohesive brand, they needed more than just a logo, they needed a symbol of unity, ambition, and entrepreneurial legacy. The Family Business Group (FBG) brand icon is the result of this vision: a mark that represents the shared values, collaborative spirit, and forward-thinking approach that connect Disklok, Festive Lights, DRiBOX, Waxly, Safari Pak, MiRiDER, and G3ARED.

We worked closely with the Higginson Family to distil the essence of their business philosophy into a single, memorable icon. The FBG brand brings together market-leading innovation, trusted quality, and a genuine commitment to customers, all being core attributes evident across each company in the Group.

From vehicle security (Disklok), to lighting up homes & businesses (Festive Lights), to inventive outdoor electrical solutions (DRiBOX) , Home moving supplies (Safari Pak), premium home products (Waxly), and British-built emobility (MiRiDER & G3ARED), the FBG identity serves as a unifying force. It not only strengthens the Group’s presence in its respective markets but also lays the foundation for future growth.

Our approach was rooted in partnership, listening to the Higginson Family’s story, understanding their ambitions, and translating their legacy into a visual language that feels both contemporary and enduring. The result is a brand identity that stands proudly at the helm of a dynamic, family-owned group, ready to inspire trust and recognition for years to come.

Let’s chat about how Rockfield Media can help bring your brand vision to life.