Rockfield Media Q2 2026 Round Up
Rockfield Media | Quarter 2 2026 Round Up
Quarter 2 has been one of those periods where the days go quickly, and the work stacks up in the best possible way. Big events, news launches, and the kind of content capture that reminds us why we love what we do. From city-wide digital screens in Salford to studio shoots, race weekends and product storytelling, Q2 2026 has been packed with projects that demanded energy, agility and a proper team effort.
Here’s our Q2 2026 round-up. A snapshot of what we’ve delivered, who we’ve delivered it with, and why we’re already excited for what’s next.
UK Chinese Dragon Boat Festival 2026. XCA & Salford City Council
For the fourth year running, we’ve been proud to deliver the pre-event build-up, live event coverage and post-event marketing for the UK Chinese Dragon Boat Festival, working with XCA and Salford City Council, and now as an integral part of the wider event delivery team.
Our involvement starts long before race weekend. From January through to June, we work hand-in-hand with the Xinhua Chinese Association to make sure every asset needed to promote and deliver the festival is planned, produced and ready to go. That includes evolving and maintaining the event website and social channels, alongside a steady flow of event branding materials, the event programme, sponsor liaison and everything required to keep communications consistent and on-brand.
We originally designed the festival’s creative in 2023, and we’ve evolved it ever since, refining the look and feel year-on-year to keep the event fresh while staying instantly recognisable. This year’s festival has continued its rise to become the largest Dragon Boat Festival in Europe, with the event’s profile now stretching far beyond the UK. In China alone, over 50 million people are aware of the festival through coverage on Chinese State news broadcasts, a huge milestone that reflects the scale, credibility and international significance the event has earned.
Content-wise, our supporting visuals tell the full story: digital video screens across Salford building anticipation in the run-up, a video round-up capturing the atmosphere and energy of the festival itself, and photography from both days, on the water and around the event footprint. We also arranged and covered the pre-event training sessions at The Manchester Dragoneers Club at Debdale Water, capturing the preparation and community behind the scenes that make race weekend what it is.
The pace is relentless, the visuals are vibrant, and the community spirit is unmatched. And while we’re proud of what’s been delivered, we won’t be resting on our laurels. We’re already looking ahead to 2027 and pushing to make it even better.
Ross Cullen. New Imagery for a World-Class BMX Athlete
Q2 also saw us back behind the lens with Rockfield Media ambassador and professional BMX athlete, Ross Cullen. We captured a fresh set of imagery to populate Ross’ website, which we launched earlier this year, giving him a strong, consistent bank of visuals that match his level of performance and professionalism.
Shot in his Meybo World Team kit, the new images are clean, bold and built to work hard across web and social. It’s always a pleasure working with Ross. Not just because he’s a top athlete, but because he brings the same focus and attention to detail that we try to bring to every project.
MiRiDER 20 Hope Edition launch
We were excited to support MiRiDER with the launch assets for a brand-new model in the range: the MiRiDER 20 Hope Edition. Following the success of the MiRiDER 16 Hope Edition, this bigger brother has been engineered to deliver the same world-class components from our friends at Hope Technology , a relationship that goes right back to our Rockfield North West BMX team days.
The MiRiDER 20 Hope Edition is built for riders who want a 20” wheeled folding e-bike that looks incredible and performs even better, and our job was to make sure the content did the same. The brief called for studio and lifestyle photography, plus vertical video content designed for both paid and organic social across MiRiDER’s channels.
As always, the whole team stepped up, planning, shooting and delivering a set of launch-ready assets that feel premium, punchy and unmistakably MiRiDER.
F1000 Championship. Behind the Scenes with Disklok
To round out the quarter, we spent two opening weekends of the F1000 motor racing championship capturing content on behalf of our client and 2026 series sponsor, Disklok. Across Brands Hatch and Silverstone, Jamie, Ben and Ross planned and captured hours of video footage and still imagery, focused on three things: behind-the-scenes access, on-track action, and the personality that makes this class of motorsport so addictive.
With the incredible Jedi single-seat racing car at the centre of the story, the content gives a proper sense of speed, precision and graft, from the paddock to the grid.
Alongside the main coverage, we also produced a light-hearted vlog from the Silverstone weekend, showing the lads enjoying the work and bringing viewers along for the ride. It’s a genuinely entertaining watch.
Looking Ahead
We’re already looking forward to Q3 and Q4, with a number of exciting product launches across a range of clients in the pipeline. Alongside that, it’s business as usual in the best sense: day-to-day commitment, quick turnarounds, and doing the work properly for the clients who trust us and keep us busy.
If you’d like to chat about an upcoming launch, event, content project, or a new creative marketing partner, let’s talk.
