Spearheading the rebrand of Disklok, the UK's strongest and most popular vehicle steering wheel lock, Rockfield Media worked closely with the Directors of the business to reinvent the product. Through a modernised logo, refreshed brand guidelines, and a comprehensive overhaul of packaging, digital, and print assets, the revitalised identity not only reflects the product's strength but also positions Disklok as a contemporary and influential front-runner in automotive security.
Yielding remarkable results, breathing new life into the brand and resonating positively with consumers, the results spoke for themselves. The modernised approach not only enhanced the product's visual appeal but also communicated a sense of innovation and reliability, resulting in increased consumer trust and heightened market visibility. The refreshed packaging and assets contributed to a more cohesive brand image, fostering a deeper connection with the audience and ultimately translating into sustained market relevance. Working alongside Disklok to this day, we’re just getting started.