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  • Writer's pictureRockfield Media

Making Waves: Our Journey with the Chinese Dragon Boat Festival 2023

We are thrilled to share our involvement in the development and advertising of the UK Chinese Dragon Boat Festival 2023.

Collaborating with esteemed partners such as the Xinhua Chinese Association, Salford City Council, and the British Dragon Boat Racing Association (BDA), we are excited to bring the Manchester community an unforgettable two-day event set to take place on the 17th/18th June at Salford Quays.

Aimed at attracting more people and organisations to participate, the Dragon Boat Festival is steeped in centuries of Chinese tradition. 36 teams of friends, work colleagues, pub teams, fellow students or Sports Clubs (and anyone else) can secure a Dragon Boat of their own and take part at Salford Quays & Media City.

So how have we assisted in the development and execution of this event?

Website Development

To ensure a seamless online experience for festival attendees and team entries, our team crafted the visually captivating and user-friendly website, We worked closely with the event organisers to create an informative platform that showcases the festival's vibrant atmosphere, the thrilling dragon boat races, and the rich cultural heritage behind this ancient Chinese tradition. The website serves as a central hub for festival updates, team registration, and general information, enhancing engagement and anticipation among visitors.


Capturing the essence and excitement leading up to the festival, our team was up to the challenge. We meticulously documented the preparations, and will be present for the thrilling races themselves. Through the lens, the spirit of the Chinese Dragon Boat Festival is being conveyed.

Brand Development

A successful event requires a strong brand identity, so we undertook the task of developing a cohesive brand strategy for the Chinese Dragon Boat Festival 2023. We collaborated with our partners to understand their vision and objectives, ensuring that the festival's brand accurately reflected the essence of the event. From crafting a memorable logo that embodies the festival's spirit to designing visually striking collateral materials, our brand development efforts set the stage for an immersive and unforgettable experience.

Graphic Design + Asset Creation

In conjunction with brand development, our graphic design team worked diligently to create eye-catching visuals that enhanced the festival's promotional materials. From social media posts to print advertisements, we crafted visually appealing assets that enticed potential attendees. By incorporating vibrant colours, dynamic imagery, and culturally significant symbols, we aimed to evoke a sense of anticipation and curiosity among the target audience, encouraging their active participation in the festival.

Social Media Management

Harnessing the power of social media, we have created an online buzz surrounding the festival. We developed a comprehensive social media strategy, leveraging various platforms to engage the target audience, generate excitement, and drive registrations. Fostering a sense of community and encouraging festival-goers to actively participate, share their experiences, and spread the word about this extraordinary event.

Our journey with the Chinese Dragon Boat Festival 2023 has been, and still is, an exhilarating one. We’re embracing every opportunity to contribute to the success of this remarkable event. We are immensely proud to work alongside the Xinhua Chinese Association, Salford City Council, and the British Dragon Boat Racing Association.

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