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Peter Jackson - Mothers Day

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The Brief:

A campaign that stands out from the rest both online and in-store by demonstrating the true meaning of Mother’s Day.

The Solution:

We’ve all heard the cliché phrases our mum has said whilst growing up, such as ‘shut the door, were you born in a barn?’ or ‘Act like a child and I’ll treat you like one’. They’re sure to bring a smile to your face and take you back to the stress free days, or if you’re a mother yourself, the stressful days.


With that in mind, our ‘Words of Wisdom’ campaign was created to capture the imagination of people of all ages.

The Application:

  • Produced artwork for the backboards of the shop windows, plus matching point of sale materials throughout the stores.

  • Created artwork varying sizes and messages for use on the Peter Jackson website.

  • Created artwork for use across social media channels.


The Result:

A significant spike in online engagement across all channels throughout the campaign period resulting in a substantial jump in enquiries. Plus, the Peter Jackson staff reported a clear rise in footfall in comparison to previous Mother’s Days.

Digital Publication

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