Peter Jackson - Mothers Day
The Brief:
A campaign that stands out from the rest both online and in-store by demonstrating the true meaning of Mother’s Day.
The Solution:
We’ve all heard the cliché phrases our mum has said whilst growing up, such as ‘shut the door, were you born in a barn?’ or ‘Act like a child and I’ll treat you like one’. They’re sure to bring a smile to your face and take you back to the stress free days, or if you’re a mother yourself, the stressful days.
With that in mind, our ‘Words of Wisdom’ campaign was created to capture the imagination of people of all ages.
The Application:
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Produced artwork for the backboards of the shop windows, plus matching point of sale materials throughout the stores.
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Created artwork varying sizes and messages for use on the Peter Jackson website.
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Created artwork for use across social media channels.
The Result:
A significant spike in online engagement across all channels throughout the campaign period resulting in a substantial jump in enquiries. Plus, the Peter Jackson staff reported a clear rise in footfall in comparison to previous Mother’s Days.
Digital Publication
