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Peter Jackson - Mother's Day Campaign

The Brief:

The Solution:

A campaign that stands out from the rest both online and in-store by demonstrating the true meaning of Mother’s Day.

We’ve all heard the cliché phrases our mum has said whilst growing up, such as ‘shut the door, were you born in a barn?’ or ‘Act like a child and I’ll treat you like one’. They’re sure to bring a smile to your face and take you back to the stress free days, or if you’re a mother yourself, the stressful days.


With that in mind, our ‘Words of Wisdom’ campaign was created to capture the imagination of people of all ages.


The Application:

  • Produced artwork for the backboards of the shop windows, plus matching point of sale materials throughout the stores.

  • Created artwork varying sizes and messages for use on the Peter Jackson website.

  • Created artwork for use across social media channels.


The Result:

A significant spike in online engagement across all channels throughout the campaign period resulting in a substantial jump in enquiries. Plus, the Peter Jackson staff reported a clear rise in footfall in comparison to previous Mother’s Days.

Digital Publication