Peter Jackson - Christmas
The Brief:
To create artwork used across a variety of digital channels and for point of sale representing the Peter Jackson brand whilst drawing customers to browse the products available.
The Solution:
A huge part of the Christmas period is the song crowned the Christmas Number One. Using the line ‘Number One this Christmas’ plus lyrics from famous songs, the whole campaign was memorable and recognisable from first viewing but also showed a clear link to Peter Jackson as the number one place to go for Christmas gifts.
The Application:
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Developed artwork for the backboards in the shop windows specifically created to match the Christmas Decorations colours used in each individual store.
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Produced point of sale materials to help show a clear thread throughout the stores, e.g. toblerones, posters.
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Evolved the artwork for use across Social Media channels leading up to and throughout the Christmas period.
The Result:
Strong buy in from the Managing Director and store staff plus huge engagement both online and in footfall in the stores. And more importantly, a fantastic number of sales generated.
2019:
Following the success of the Christmas 2018 campaign, we were asked to begin a new campaign for Christmas 2019.
Like the 2018 campaign, our task was to capture people’s imaginations and encourage them to visit the Peter Jackson stores or website to find their Christmas gift.
The line ‘Bringing to you, the magic of Christmas’ accompanied with an eye-catching, festive design achieved just that. With Christmas proving to be a fantastic opportunity to not only increase sales but also to help improve your brand awareness for future, our 2019 campaign even surpassed the success of 2018 highlighting a clear growth from the achievements of both campaigns.
