Hosted at the National Cycling Centre in Manchester, develop and execute a advertising campaign that shouts 'Manchester' from the rooftops. Taking inspiration from the city and its heritage, this campaign is to generate an increase of spectators from both the bmx community, and local residents alike.
A set of brand guidelines will be required to run alongside the campaign, used to then develop the event website, arena dressing collateral and PR campaigns.
Manchester, an international city with a global sporting, music and cultural reputation, welcomed the European BMX family to the National Cycling Centre at Sportcity for the city’s first ever UEC BMX European Cup.
The event was staged by Manchester City Council (MCC) in cooperation with the British Cycling Federation (BCF) who are headquartered at the National Cycling Centre. MCC has retained Sport Event Solutions Ltd, a vastly experienced sport event management company, to deliver the event on their behalf.