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Mangoletsi

The Brief:

Mangoletsi is the largest and longest established Alfa Romeo Dealership in the UK. Having formed over 50 years ago, and now home to a total of six incredible car brands, we had the responsibility of preserving their visual heritage whilst revitalizing and refreshing the Mangoletsi brand.

The Solution:

To ultimately simplify and streamline the aesthetic of Mangoletsi; a refreshing new visual direction informed by a half-century long legacy.

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The new Mangoletsi look.

The Application:

  • Developing design assets for Mangoletsi's website and social media.

  • Creation and development of Mangoletsi's 'family' of sub-brands such as Too Good to Trade, MY Mangoletsi, and more.

  • Maintaining website updates.

  • Point of sale for the Mangoletsi showroom: imagery for events such as 'Mangoletsi Privilege' and other print media.

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Custom banner imagery for the Mangoletsi homepage, for car offers and promotions across the Mangoletsi brand family.

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The Result:

Strong buy in from the Managing Director and store staff plus huge engagement both online and in footfall in the stores. And more importantly, a fantastic number of sales generated.

2019:

Following the success of the Christmas 2018 campaign, we were asked to begin a new campaign for Christmas 2019.

 

Like the 2018 campaign, our task was to capture people’s imaginations and encourage them to visit the Peter Jackson stores or website to find their Christmas gift.

 

The line ‘Bringing to you, the magic of Christmas’ accompanied with an eye-catching, festive design achieved just that. With Christmas proving to be a fantastic opportunity to not only increase sales but also to help improve your brand awareness for future, our 2019 campaign even surpassed the success of 2018 highlighting a clear growth from the achievements of both campaigns.