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Copper Dragon - Clearly Better Campaign

The Brief:

To position Copper Dragon Brewery as one of the leading Regional Breweries in the North of England. To relaunch their brand in a creative way and across all available channels.

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The Solution:

The task was to not only to position the brewery with the trade buyers, but to also raise the value of the brand to real ale drinkers across the region. Recognising that a great ale is judged by it's clarity, we created the 'Clearly Better' campaign and resulting tagline that instantly assures the buyers of the beers quality.

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The Application:

  • A comprehensive suite of pub Point of Sale materials were produced which included pump clips, bar runners, beer mats, posters, & promotional leaflets

  • The creation of the Copper Dragon Visitor Centre materials

  • Digital assets applied to the website and social media channels

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