Rowing to Glory: Rockfield Media's Unforgettable Journey with the UK Chinese Dragon Boat Festival 23

June 30, 2023

June was a seriously busy month for the Rockfield Media team, filled with exciting projects! We’re thrilled to share the incredible experience we had working alongside Salford City Council, the British Dragon Boat Racing Association, XCA, and the Chinese community of Manchester to bring the UK Chinese Dragon Boat Festival 2023 to life in Media City, Salford Quays.

We took immense pride in being part of the team who made this remarkable event one of the largest Dragon Boat Race’s in Europe!

So what exactly was our involvement?

Brand Development:

One of the most exciting aspects of our involvement was the opportunity to shape the festival's brand identity. We thrive on creative challenges, developing a brand that captured both the essence of festival and the history behind Dragon Boat Racing in China. Ensuring all three organisations involved were encompassed within the design, we used the three dragons to symbolise the unity of both Chinese and Western culture coming together, while recognising and featuring the host City of Salford’s distinctive and bold corporate colour.

We designed captivating digital and print assets, including flyers, banners and brochures which showcased the vibrancy and cultural significance of the festival. It was rewarding to witness the anticipation build as our visuals spread throughout the community.

Event Dressing:

We understand the importance of creating an immersive and captivating atmosphere. The responsibility of transforming the festival venue at Media City into a cultural haven was entrusted to our team. From sponsor branding to thematic displays, we worked tirelessly to ensure that every detail reflected the spirit of the event.

Website Management:

We built and managed the festival's website, ensuring a seamless online experience for participants and visitors seeking information about the festival.

Rowing to Glory: Rockfield Media's Unforgettable Journey with the UK Chinese Dragon Boat Festival 23

Social Media Content Creation and Strategy:

In today's digital age, social media plays a vital role in event promotion and engagement. As part of our role, we developed a comprehensive social media content strategy to maximise reach and impact. Through our carefully crafted posts, captivating visuals, and informative updates, we generated a buzz around the festival, encouraging participation and fostering a sense of community. It was fulfilling to witness the online conversations and excitement our content generated.

Event Photography and Documentation:

Documenting the festival's unforgettable moments was an essential part of our responsibilities. Our team captured the dynamic dragon boat races, the colourful cultural performances, and the joyous celebrations throughout the event. These photographs served as timeless memories for participants and invaluable marketing assets for future festivals.

The Success of the UK Chinese Dragon Boat Festival 2023:

As proud members of the Rockfield Media team, we are thrilled to share that our collective efforts resulted in the UK Chinese Dragon Boat Festival 2023 becoming the largest Dragon Boat Race in Europe. The sheer scale and positive response exceeded our expectations, and it was an honour to be part of such a remarkable achievement. The success of the festival reaffirmed our commitment to delivering exceptional marketing services.

Looking Ahead:

Our collaboration with the UK Chinese Dragon Boat Festival 2023 was an incredible journey that showcased our expertise in event marketing. At Rockfield Media, we are constantly seeking new challenges and opportunities to create memorable experiences for our clients. We hope to be apart of the team in 2024 to go even bigger…

If you are planning an event or seeking expert marketing solutions, we would be delighted to discuss how we can help you achieve your goals. Reach out to us via and let's make your vision a reality.

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