Hope Tech x MiRiDER

May 14, 2024

Hope Tech meets MiRiDER DNA

Its been a journey of almost a decade to bring this collaboration together. From the Rockfield North West BMX team running Hope components, we have successfully brought two British cycling brands together to create a very special MiRiDEROne.

Hope Technology is a British manufacturer of high-performance cycling components. Established in 1989, gained a worldwide reputation for its commitment to quality, innovation, and durability. Hope components are meticulously machined from top-grade materials and are prized by riders for their exceptional performance and reliability.

The Hope x MiRiDER collaboration has been in the planning stages for over twelve months finally coming to fruition this month ready for an incredible spring-time debut. We wanted to honour the MiRiDER DNA with this design spec and we are thrilled with how it looks. Modern, contemporary and stylish with cool Onyx Grey and Orange anodised components and the vibrant Acid Green with edgy black Hope Tech components.

For the promotional videos and social media footage, we had two storyboards in mind the first being a forest trail, riding through puddles, up steep hills and weaving in and out of trees, finally reaching the edge of the reservoir looking out and taking in the scenic beauty of the moment. Our full crew were on hand to assist in the rain with umbrellas and plastic bags to the ready. We captured some breath taking drone footage which really enhances the sense of adventure, fun and limitless possibilities this bike can bring.

Lead Creative Jamie Smith, devised the visual strategy, utilising the vibrant colours from the forest location as a contrast to the bold sleek bike frames. Encompassing the robust use of the bike within the elements.

We also wanted to bring together a modern edge to the collaboration with the Manchester backdrop as our urban destination for location No2. Warehouse working, commuter cruising and winding in and around the streets with ease all with a cup of Manchester's finest coffee in hand. The two contrasting locations fused together the creative versatility this collaboration achieved.

Released to rave reviews from the press and cycling industry we are boasting another Rockfield Media triumph. 

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