247 Cars - Branding
Designing and building a brand under the CarFinance 247 umbrella, 247 Cars, an online used car marketplace that delivers cars to the customers door.
Following a visit to their Manchester office, our immediate impression was that their whole building was like a hive of activity, with every member of staff understanding their role and working hard for their customers. We also recognised a clear thread throughout the business of a hexagonal shape surrounding '247'.
Along with representing the city of Manchester, the bee perfectly displays the culture of 247 Cars and how they operate for their customers.
Created brand guidelines for correct use of the logo and bee.
Designed and produced materials such as key rings, welcome books etc. to launch 247 Cars to their staff.
Worked with ClickDealer to help design and build the 247 Cars website.
Wholehearted confidence and excitement from the staff on the branding of 247 Cars and the future of the business as it develops through the months and years.